Technology

Apple takes home an engineering Emmy for its ubiquitous ProRes video tech

Apple takes home an engineering Emmy for its ubiquitous ProRes video tech

Apple took home an engineering Emmy award for its ProRes video codec first developed in 2007 that has become widely used in digital television and film production (via 9to5Mac). As Apple’s team accepting the prize noted, it gained popularity because it can keep video file sizes down while preserving high levels of detail and allowing for fast encoding and decoding.

The codec really exploded in popularity with the release of Arri’s Alexa digital camera in 2010. Apple’s ProRes QuickTime formats allowed filmmakers to directly edit the footage with no transcoding and little loss in quality, saving huge amounts of time and hassle. It’s particularly useful for television work that requires a quick turnaround between shooting and editing. Apple has now won several engineering Emmys, including for Final Cut Pro, iPad development and Firewire tech.


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Erin Fox

From television to the internet platform, Erin switched her journey in digital media with News Brig. She served as a journalist for popular news channels and currently contributes his experience for News Brig by writing about the tech domain.

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