“Brought Tiger Woods into Roger’s Box”: Agent Details How Roger Federer Beat Rafael Nadal For Gillette

"Brought Tiger Woods into Roger's Box": Agent Details How Roger Federer Beat Rafael Nadal For Gillette

The Swiss maestro Roger Federer has not only been the face of tennis but of many great brands as well. As a result, he even became the highest-paid athlete of 2020 despite not playing more than one tournament. But is the 39-year-old alone credible for all of his success?

To understand this better, we received great help from Rafael Nadal’s agent Carlos Costa. Recently, in an interview, he gave out an interesting story that took place during Federer’s rise.

In 2006, Roger had reached the finals of the US Open. During that time, the American razor brand Gillette was looking out for a face to go with Tiger Woods for their new campaign. Their list had narrowed down to the two great tennis players, Federer and Nadal.

LONDON, ENGLAND – JULY 12: Roger Federer of Switzerland shakes hands with Rafael Nadal of Spain after defeating him in the Men’s Singles Semi-Final at The Wimbledon Lawn Tennis Championship at the All England Lawn and Tennis Club at Wimbledon on July 12, 2019, in London, England. (Photo by Simon Bruty/Anychance/Getty Images)

According to Carlos, Tony’s move in the finals took the lead in their race for the contract.

Read More: How Roger Federer Became The World’s Richest Athlete

How Tony Godsick and Roger Federer won Gillette

The time between 2005 and 2010 can be considered as the prime time for the 20 majors champion from Switzerland. He reached 18 Grand Slams finals out of 19 in that period, winning the US Open and Wimbledon for 5 consecutive years.

But this was 2006, and while he was still seen as a great promise, Gillette was not fully convinced. At that time, Tony Godsick, the man behind Roger Federer, pulled off what sealed the deal for the two.

“They brought Tiger Woods into Roger’s box,” confirmed Nadal’s agent Carlos. Seeing the main man for Gillette cheering for the Swiss player set the campaign already in motion.

MELBOURNE, AUSTRALIA – JANUARY 29: Rafael Nadal of Spain congratulates Roger Federer of Switzerland on winning their Men’s Final as Roger Federer holds the Norman Brookes Challenge Cup match on day 14 of the 2017 Australian Open at Melbourne Park on January 29, 2017, in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

While Federer has always been the grace, Tony has been the mind from the beginning. Together, they have signed revolutionary contracts over the years and made the Basel-born a global icon.

“There are two types of agents in our industry: those who think small and those who think big,” Carlos explained. “Tony is one of those who thinks big and will never accept a ‘no’ for an answer.”

Today, Federer and Tony own the Team8 Sports and Entertainment agency wherein they represent many athletes. They also have contracts signed that will run long after the Swiss maestro has retired.

Besides all of this, tennis fans are eagerly waiting for Roger’s comeback. Where do you see him mark his return?

Also Read: Will Roger Federer play Australian Open 2021?

About the author


Evan Lewis

With a knack for storytelling, Evan started News Brig about a year ago. Covering substantial topics under the Sports,, he helps information seep in deeper with creative writing and content management skills.

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