Match.com might have connected non-paying consumers to fake accounts just for getting them to subscribe, as per the fed regulators. On Wednesday, the FTC (Federal Trade Commission) sued Match Group alleging that the firm connected Match.com users with bogus accounts in an attempt to get them signup for paid subscriptions.
As per the complaint, Match Group knowingly used unfair practices to entice consumers to subscribe to the dating website. The suit details out how the Match.com subscribers were sent messages by bogus accounts. The firm then allegedly lured consumers into believing that the messages were from actual people to encourage them into buying subscriptions.
The FTC claims that thousands of new consumers signed up for paid Match.com subscriptions after getting messages from fraudulent accounts. Moreover, the FTC further alleged that the firm made it difficult for the consumers to withdraw their subscriptions later.
This complaint comes in just weeks after the firm launched a promotive campaign focused on Match.com’s battle against fake profiles. In the video ad, the firm positions Match.com as a trustworthy website than other online dating sites.
Match Group, in a statement, refused the allegations imposed by the FTC and called them entirely ‘meritless.’ The firm said that these accusations are backed by misleading figures and that the agency is overstating the impact of fake accounts. It further said that the majority of the scams cited by FTC were bots, spam or other visitors on the website.
Headquartered in Dallas, Match Group also owns OkCupid, Tinder and other dating websites in addition to Match.com. It is currently the biggest online dating firm, which controls around 25 percent of the dating market online, as per FTC. The share price of Match Group dropped by around 7 percent following the news of the FTC’s lawsuit. However, they have rebounded now to a downfall of around 2 percent.