North Carolina files lawsuit against 8 e-cigarette firms for allegedly marketing youth vaping

North Carolina has sued 8 e-cigarette firms for allegedly selling products to the kids, amid an increasing no. of US teenagers getting addicted to vaping.

On Tuesday, John Stein, the attorney general of North Carolina announced about his office lodging separate lawsuits against the firms Direct eLiquid, Beard Vape, Electric Tobacconist, Electric Lotus, Juice Man, Eonsmoke, VapeCo, and Tinted Brew.

The lawsuits have accused these firms of targeting kids as customers, without proper age verification, and selling addictive and dangerous vaping products to them.

There’s a vaping plague among the middle and high school students across the US, said Stein. The filed lawsuits aim at shutting the operations of vaping firms that target the youth in the state, he added.

According to the state’s law, the sale of vaping products is prohibited to those who are younger than 18 years.

The new action follows a similar lawsuit filed by Stein against the famous e-cigarette firm Juul previously this year, alleging that the firm targeted young people and misconstrued the potential threats of nicotine in its vaping products.

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At the time, Stein’s office had asked a state court to stop the firm from selling vaping products to the minors in the state and to refrain it from selling any other flavors online apart from menthol or tobacco.

Several e-cigarette firms have said that their products help cigarette smokers quit smoking. However, there is also evidence which proves that several young people that never smoked previously are now hooked to vaping.

The US FDA has issued a warning that vaping among teenagers across the country has arrived at an epidemic magnitude. The federal body is, therefore, trying to lower the sales as well as the marketing of such devices to teenagers.

There are several e-cigarettes which contain nicotine, an addictive chemical which is found most commonly in cigarettes. Exposure to nicotine during young adulthood could lead to addiction and can also harm the brain, said the US Surgeon General.

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