People are praising this steak brand for its ‘random as hell’ tweets

A popular American steak brand has gone viral for a series of eyebrow-raising tweets it posted amid seemingly endless media coverage of the global health crisis.

On April 6, Steak-umm shared a series of tweets in an effort to encourage the public to stop accepting anecdotes as actual data.

“Friendly reminder in times of uncertainty and misinformation: anecdotes are not data,” the brand tweeted. “(Good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.”

The tweet is particularly timely, as concerns over the COVID-19 pandemic has led to an increasing number of false claims, according to the Associated Press. Some of those claims have suggested that eating alkaline foods or drinking alcoholic beverages can prevent the contraction of the coronavirus, despite the fact there is no hard evidence to suggest that those remedies work.

Steak-umm proceeded to follow its original tweet with several others, emphasizing the importance of separating real data from narratives that might twist the public’s perception of that data. It also cautioned against treating the media’s word as bible.

“Outliers attempting to counter global consensus around this pandemic with amateur reporting or unverified sourcing are not collecting data,” the brand continued. “Breaking news stories that only relay initial findings of an event are not collecting data. we have to be careful in our media consumption.”

The rest of Steak-umm’s tweets touch on how bias can inevitably lead to conspiracy theories.

Funny enough, the brand also admitted (openly) the role it has played in “misdirecting” consumers with its advertisements.

“We’re a frozen meat brand posting ads inevitably made to misdirect people and generate sales, so this is peak irony, but hey we live in a society so please make informed decisions to the best of your ability and don’t let anecdotes dictate your worldview ok,” it tweeted. “Steak-umm bless.”

The company’s tweets became a hit on the social media platform, with the original tweet receiving over 70,000 likes and a flood of supportive responses.