Soft2Bet enters Indian market with four hit brands

Four of the Soft2Bet popular products, Wazamba, Rabona, Nomini, and Campobet, will be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.

The launch includes Soft2Bet’s casinos – a hit with players due to their gamification and customisable profile features, along with its sports books which carry cricket – the country’s most popular sport.

According to the company, “With a population in excess of 1.3 billion people, India is a huge emerging market, and this move further demonstrates Soft2Bet’s worldwide appeal as it continues to rapidly extend its global reach.”

Uri Poliavich, CBDO of Soft2Bet, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.

“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”