Four of the Soft2Bet popular products, Wazamba, Rabona, Nomini, and Campobet, will be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.
The launch includes Soft2Bet’s casinos – a hit with players due to their gamification and customisable profile features, along with its sports books which carry cricket – the country’s most popular sport.
According to the company, “With a population in excess of 1.3 billion people, India is a huge emerging market, and this move further demonstrates Soft2Bet’s worldwide appeal as it continues to rapidly extend its global reach.”
Uri Poliavich, CBDO of Soft2Bet, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.
“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”