Uber lays off 400 employees from a global marketing team

Uber, the famous American company providing cab facility lays off 400 employees from its marketing team situated globally. The company is said to have a total of 1200 employees in its marketing team globally.

Along with the transportation facility, the company also provides food delivery services, ride-sharing services, and bike-sharing services.

The company was opened ten years back by Travis Kalanick and Garrett Camp. Headquarters of the company lies in San Francisco, California, USA.

Uber operates in 63 countries and 785 metropolitan cities. There is an app with the help of which you can book your cab, share your cab ride or bicycle ride, and order food.

Image: Flickr

Customers either pay with the help of their Debit or Credit cards. Other modes of payments include cash and online wallets.

Nearly 110 million customers from all corners of the globe depend on Uber to reach their destination every day.

Uber’s revenue for the year 2018 was US$11.27 billion. Customers have the right to pre-book a cab from beforehand so that they do not get late for their destination.

For example, people do pre-book a taxi if they are traveling very early in the morning or very late at night.

What made the CEO take such a crucial step?

The company CEO remarked that their policy, marketing, and communication teams are now one. Uber has made a massive loss by spending extravagantly on its marketing promotions.

The marketing is done to catch the attention of the drivers and the riders. The company struggled to prove its worth in the share market.

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Now that the three departments are one, the process has become centralized to a considerable extent. Different kind of marketing and brand strategies are on its way by the new Uber team. Cutting costs will prove beneficial for the health of the company.